What is the MAR Program:
MAR is a new program created by Microsoft Corporation tailored to the needs of large refurbishers who want to deliver preinstalled, genuine Windows XP software licenses on refurbished PCs to be sold in the consumer and commercial markets. The MAR program offers access to proprietary tools that simplify the deployment of Windows XP on refurbished PCs.
How does the MAR program Benefit Customers:
“The Microsoft Authorized Refurbisher program provides TechTurn’s customers with genuine Windows software on refurbished PCs,” said Hani Shakeel, senior product manager Genuine Windows Product Marketing team. “We developed the program at the request of partners, like TechTurn, who sought a way to cost-effectively deliver genuine licenses, distinguish their business practices, and certify the validity of their offerings.”
Why Was TechTurn Selected:
TechTurn, a trusted leader in technology recovery, refurbishing and resale, has joined the newly announced Microsoft Authorized Refurbisher (MAR) program. TechTurn currently refurbishes and resells more than 80 percent of all equipment it receives. In this relationship, TechTurn now has the tools and authority to easily install genuine Windows XP software to enhance refurbished PCs sold to resellers and consumers.
“The new TechTurn and Microsoft relationship will allow us to provide more refurbished and recertified machines to both consumers via our online store, and to our worldwide network of dealers and resellers for business use,” said Jeff Zeigler, CEO of TechTurn. “Being part of the Microsoft Authorized Refurbisher program helps us provide our enterprise customers with very cost effective IT assets while helping them be environmentally responsible corporate citizens. The fact that our customers can rest assured they are receiving genuine Windows XP software gives TechTurn added credibility and a competitive advantage.”
What Does it Take to become a Microsoft Authorized Refurbisher (MAR):
• Track record of supplying an average of 5,000 refurbished PCs or notebooks per month for the last 12 months
• Adequate systems for data wiping and Microsoft reporting requirements
• Technical expertise to preinstall Microsoft Windows operating systems in a large scale environment
• Appropriate security measures in place to ensure safe handling and storage of high value assets such as Windows licenses
• Conformance with applicable local health, safety, and environmental regulations
FAQ’s:
What is the MAR program?
MAR is the new OEM program that enables Microsoft to work with large refurbishers to license genuine software on refurbished PCs for the consumer and commercial markets.
What operations systems are included in MAR?
Window XP Home Edition and Windows XP Professional Edition are available initially in English, French and Spanish. Additional languages are planned for 2008.
Why is Windows Vista not part of the MAR and what type is the upgrade path?
Refurbished PCs are typically three or four years old and therefore are generally not capable of running the latest versions of software such as Windows Vista. If a refurbished PC has the necessary technical specification to run Windows Vista, the owner can upgrade from Windows XP for Refurbished PCs by acquiring Windows Vista via retail options.
Is this the first licensing program for refurbished PCs?
No. A Community MAR program for charities, schools and other eligible community users is available around the world. This program allows refurbishers (Community MARs) to install Windows 2000 and Windows XP for Eligible Recipients. There are various restrictions on distribution of licenses within the Community MAR program. Also, there is the Fresh Start for Donated Computers program that provides license directly to schools that have received donated PCs.
Is there a COA? If so, what does the refurbisher do with it?
Yes, MARs obtain specially designed COAs through established distribution processes. Each COA will be personalized with the TechTurn name. The COA will be affixed to the refurbished PC in a visible area.
Is product activation required?
Yes. End-customers will need to activate the software using the Product Key found on the COA.
Who provides support?
Web-based support is available from Microsoft free-of-charge. Additional support is available from Microsoft on a fee-per-incident support basis only.
For more information on the program and benefits provided to you, check out the following:
http://oem.microsoft.com/downloads/public/oem/refurb/mar_programguide.pdf
http://oem.microsoft.com/downloads/public/oem/refurb/mar_factsheet.pdf
http://oem.microsoft.com/downloads/public/oem/refurb/mar_refurblicensingguide.pdf
http://oem.microsoft.com/downloads/public/seo/mar.htm